FR NEWSFLASH: Poizner Makes $11 M Ad Buy
The FlashReport is pleased to be the first to break the news of Steve Poizner‘s huge, $11 million ad buy. Poizner, the Republican in the race for Insurance Commissioner, launched his first television commercial of this aggressive campaign tonight and the FR has the link.
Poizner’s tech background is on full display is this commercial. Its theme? "The power of new ideas."
The spot opens with a woman calling 911 from an accident scene. She’s doesn’t know where she is, but the emergency dispatcher is able to immediately track her location and send help because of a GPS device in her cell phone. We then see Poizner in a high tech lab as he explains that the device was created by his company, SnapTrack. Under Poizner’s leadership, SnapTrack (acquired by Qualcomm in 2000) carried out lifesaving research and… Read More