
One for the sample mail file…
It usually only happens once or twice every election cycle–the piece of campaign mail that is worthy of my sample mail file (because I might just use it myself in a future campaign, just changing the names and photos).
A cross between a timeshare sales brochure and what I imagine Don Lapre would use to promote his latest infomercial product, it’s a damn good piece of direct mail.
Dave Gilliard (GBW&A) is running Diane Harkey’s campaign for the 35th Senate District against Assemblyman Tom Harman. Giliard’s "Harman Method" highlights how Harman has ‘gotten rich’ off being a legislator. My research firm is doing Harkey’s polling.
Some people might think the piece is too cute, but it is well done and is even designed to be at first glance, a pro-Harman piece. Which is all the better because once you start reading it, it’s clearly not.… Read More