Today’s Commentary: Challenge, Action & Results
I use a pretty simple tool in my day-to-day work to help clients explain what they intend to do once they are elected or what they have accomplished. I call it a CAR story. Ask yourself what was the CHALLENGE, what ACTION did you take and what were the RESULTS.
In the current budget debate, Republicans have done a better job this year, than in years past of defining the CHALLENGE as a structural problem in the budget process (it doesn’t matter how much money you give to state government, it’s never enough) that needs fixing. Combine the Republican’s message with a decade of the Democrats crying wolf about not enough revenue to balance the budget, higher gas prices and a slowing economy and it is obvious to see why the Democrats usual message of ‘Cuts Hurt’ is falling flat with voters this year.
By talking about budget reform and a need to fix the yearly problems of not having enough money, Republicans have tapped into the mood of the electorate that is exasperated with government’s inability to solve problems. That frustration with government is much stronger today than the need to raise taxes for programs that should… Read More