
Nevada ups the ante on luring California business
There’s nothing new about the State of Nevada wooing California business. Who can blame the Silver State? California business, after all, is ripe for the picking with its status of being one of the worst states to conduct business and its excessive taxation and stifling regulations.
Now Nevada is using the fodder of California’s issuance of IOUs rather than cash as another excuse to ramp up efforts to pursue Golden State businesses. And by ramping up efforts I mean spending $1 million in TV ads in Southern California markets – beginning this weekend.