Posted by Barry Jantz at 12:00 am on Oct 07, 2010 1 Comment
Those fundraising letters you sent out…what kind of return did
you get? Four percent? Maybe 10 or even 20 percent if you sent them
to friends?
So, what are you going to do about the huge majarity that
haven’t replied? Whine about how not even your friends are kicking
in during this difficult economy? Yeah, that’s the ticket.
Have you called them to follow up on the letter? Too difficult,
you say? It’s one thing to simply send a letter, since you don’t
have to deal with the reaction and possible rejection (I can hear
you thinking this), but it’s quite different to actually be on the
phone with someone and ask them for money.
True dat. Yes, it is. That’s exactly why you need to do
it.Even well intentioned folks put a solicitation to the side
until later and often forget about it…unless they get a call to
remind them, a direct plea as to why you need the funds and how
you’re going to serve their best interests in elective office.
To most politicians, it’s the most hated — and avoided — part of
campaigning.
Winners commit to doing it. The political ash-heap is laden
with… Read More