The Truth About Polls
The veracity of the polls done during this last election period has been the subject of much discussion. There have been assertions that some polls were done to suppress the vote. When a well-known pollster was asked about that, the reply was “There was record voting.” The bigger question is whether the polls are impossible to get correct in the current environment. When that was addressed to career professionals, much of what we have been told appeared to be made-up inaccuracies.
If you listened to the talking heads in the closing weeks of the campaign and after election day, they were largely mouthing the same know-nothing comment about the shy Trump voter. When all the talking heads are saying the same thing, it is usually a good time to check out what the facts are with someone who has some knowledge about the matter. That is when I called my friend Ed Sugar who spent 30 years in the industry.
Ed spent his time providing services to business communities. Many political pollsters provide their services to private companies. Mr. Sugar reminded me the industry has radically changed since the time he entered the industry, and it is one of the reasons he… Read More