Why GOP Registration Has Dropped Below 30%, and What to Do About It
Republican Party membership has now dropped below 30% in the Golden State, marking a further decline in the party’s statewide strength and affecting the prospects of Republican victories in future years.
Understanding what is, and what isn’t, contributing to this development is important so Republican candidates, and more importantly, elected officials, can make increasingly necessary adjustments. Misdiagnosing the problem risks sending precious resources off in the wrong direction.
First, let’s recognize that party registration follows party self-identification. People register with the party with whom they identify.
Paid voter registration programs focused in targeted districts are designed to register people who by and large already consider themselves Republicans. By concentrating a disproportionate effort into a tightly confined area we can, and do, move the needle. Think of placing a hot poker into a bathtub: the water next to the poker becomes much hotter, but not the water at the… Read More