Prop 75 and record clubs
When I was a teenager, I joined one of the record clubs that advertised in the Sunday newspaper. You may remember the pitch: pay one penny for a dozen records or cassette tapes (yes, it was that long ago…) But once you signed up you had to buy a dozen more records at regular prices. Still not that bad a deal, with one catch.
You may remember the catch as well. They sent you a card every month with a promotion for a newly released record. Unless you sent back the card within a couple of weeks, they automatically sent you the music, along with a bill for it. Well-organized, efficient people sent back the card most months, and instead picked out the music that they wanted for the next three years. Me, I ended up with a lot of music I never wanted, which is just what the record companies were counting on. So that’s why I’ve still got all those Manilow and Carpenters cassettes in the back of my closet.
Fast forward a couple of decades to the fight over Proposition 75. And the same dynamic is at play: a large organization counting on the passivity of its… Read More