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More Political Podcasts in 2006
Public Affairs specialist and Political Consultants will be using podcasts more regularly in their campaigns. Like many trends, the podcast started in the big cities (residents traveling in busses and trains) and is now moving into suburbs and rural areas.
For those of you not yet familiar with the technology, you can subscribe to a recorded program on the web and then it automatically sinks with your iPod so you can listen to it whenever you have the time — on the way to work, while you take a walk or even at your desk while working.
Podcasts are just a small part to a bigger trend. Consumers and voters are defining when and what information they are getting (think TiVo, satellite radio and blogs like the Flashreport). Advertisers and PR professionals who recognize the importance of these new trends will help their clients achieve their goals, those who choose to ignore it entirely will be left behind.
Entertaining and short 8 to 10 minute Podcasts targeted at specific demographics work like an idea virus that can… Read More