Posted by Tom Ross at 12:00 am on Jan 04, 2006 Comments Off on More Political Podcasts in 2006
Public
Affairs specialist and Political Consultants will be using podcasts
more regularly in their campaigns. Like many trends, the
podcast started in the big cities (residents traveling in busses
and trains) and is now moving into suburbs and rural areas.
For those of you not yet familiar with the technology, you can
subscribe to a recorded program on the web and then it
automatically sinks with your iPod so you can listen to it whenever
you have the time — on the way to work, while you take a walk or
even at your desk while working.
Podcasts are just a small part to a bigger trend. Consumers and
voters are defining when and what information they are getting
(think TiVo, satellite radio and blogs like the Flashreport).
Advertisers and PR professionals who recognize the importance of
these new trends will help their clients achieve their goals, those
who choose to ignore it entirely will be left behind.
Entertaining and short 8 to 10 minute Podcasts targeted at
specific demographics work like an idea virus that can… Read More