The Value of being a Mid-Major Franchise
With the Sacramento County Supervisors set to cast their first of two votes today on putting the arena tax on the ballot, I thought I’d share a personal story about how basketball teams add value to communities other than what can be counted in the cash register.
I attended a small Jesuit university that very few people had heard of until about 8 years ago. I would meet with people, go to job interviews out of college and I would always have to explain where it was and yes it was accredited.
The learning environment was one of the best in the nation and anybody who knows the Jesuits will attest to the rigors they like to impose on their students — heavy on philosophy, ethics and of course religion.
About 8 years ago when my little university "made a run" in the NCAA basketball tournament — Gonzaga (pronounced like zig-zag) became a household name throughout the country. Since their repeated success in the tournament (dont get me started on our loss to UCLA this year), the value of my diploma has increased dramatically — not because I learned more in my 4 years there but because… Read More