Posted by Barry Jantz at 12:00 am on Nov 21, 2006 Comments Off on Datamar: Election Results vs. the Pollsters
Datamar has released a report showing the actual election
results in several categories up against the last polling done by
some of the majors. Interesting compilation for those who
like to study this stuff, chew it up, regurgitate it, and spew it
out…and probably dream about it as well.
I asked Datamar’s Raul Furlong to comment on the results.
Here’s what he had to say:
The election is over and the votes
have all been counted — well almost all, and it is time to ask how
the pollsters did in testing the voters mood.
Modern political polling has become a
big part of candidate and initiative campaigns measuring the sense
of the voters and tracking throughout campaigns whether certain ads
or messages are working and whether the electorate is coming
together in support of a measure, or a candidate, or turning
away.
Datamar has been successful in
measuring most races. Our polling is based on the concept of keying
on high-propensity voters, that is, voters that have consistently
voted in past elections, and we expect, will continue to vote in
future elections. Past behavior is indicative of
future… Read More