Game On for Sac City Mayor’s Race
NBA Superstar and third generation Sacramentan Kevin Johnson announced today that he is challenging incumbent Mayor Heather Fargo. Fargo is running for her third term, she followed a very popular mayor — Joe Serna. For those of you not in the Sacramento area, Fargo has nowhere near the vision for the city that Serna had.
Many community leaders feel Fargo has failed to deliver leadership on managing the major issues facing the city — revitalizing downtown, a new arena for the Sacramento Kings and the city’s budget. But until Johnson, nobody was willing to step up and challenge Fargo.
Johnson is going to need to connect with voters one-on-one. Running for mayor is a much different type of race than running for US Senator or Governor, where so much emphasis is on buying television time. Mayoral elections are about meeting with voters and connecting with them emotionally — a trait that Fargo is good at.
In a low turnout June election, 30,000 votes could win… Read More