Money, money, money
Jerry Brown and the media love to talk about the money that Meg Whitman has spent in her bid for governor.There’s no doubt that she’s spent a hefty amount.But there are a couple of points that her critics leave out. First, California is a large state and it takes a lot of money to introduce a candidate to the voters.A political newcomer cannot simply hold coffee klatches and expect to connect with the nearly 37 million people who live here.Despite the popularity of the Internet, television and radio are still the most reliable way to reach people and they are also the most expensive form of advertising. Of the roughly $100 million Whitman has spent on her campaign (primary and general) thus far, $60 million has been spent on direct communication with the voters (paid advertising). Her critics … Read More