Arnold’s New Media Team
Over in Capitol Weekly newspaper, FR friend Anthony York has penned a quick piece looking at Governor Schwarzenegger’s new media team. I’ve reprinted an excerpt below, but you can read the whole piece here.
The real question is whether of not, in bringing together this team, the Governor has used his gravitas to corral these media consultant into flat-rate contracts where they are making a reasonable amount of money, but not so much that the precious money donated to help the Governor get reelected is instead diverted to vacation homes and lavish trips. For example, I’ve been told that media buyers might take as much as 15% of the buy as a "commission" for booking the airtime. I guess this would mean that for every million dollars of airtime purchase, $150,000 is going to a consultant. In the world of politics, that is an outrage.
Anyways, my editorial whim now being satisfied, here is the excerpt:… Read More