THE GOP NEEDS TO IMPROVE ITS MARKETING SKILLS
By Gary Aminoff, Treasurer, The Republican Party of Los Angeles County
California is now a one-party state, with Democrats having a supermajority in both the State Assembly and Senate.
How is it that the GOP can’t adequately explain to California residents that our ideas are better? Why is it that Republicans can’t convince Californians that our solutionswill bring prosperity and a better life for everyone, Democrats included? The fact is that Republicans in California are poor marketers. We have a great product but don’t know how to sell it.
We need to learn how to market it. You can manufacture a great widget that will do incredible things, including saving people tons of money. But if you don’t know how to market it, you won’t make any sales, even if it is better than sliced bread.
The blame is not completely with the Republican Party. Selling our ideas is only one of the ways we can improve our standing with California voters. We have many obstacles in California. The populous cities of the State are predominantly filled with secular progressives who aren’t interested in limited government, lower taxes, and a… Read More