
SDSU Ad: “Bachelors Degrees Awarded to Minorities”
This evening I was tooling eastbound along I-8 from San Diego into East County, passing San Diego State University on the right, just as I have done hundreds if not thousands of times over the years. The last several years the campus edge along the freeway has been adorned with a large electronic sign, flashing information about SDSU ongoings and upcoming events a few seconds at a time for passersby to see, even if only subliminally. "TUESDAY VOLLEYBALL 8 PM," and the like. A large e-vertisement for a moving but linearly captive audience.
Many San Diegans will remember the installation of the sign (with the opening of Cox Arena, if memory serves) as slightly controversial, especially to the Del Cerro residents across the freeway who complained of the outlandish night-time light in their otherwise residential community. The details are now a bit fuzzy, but I seem to recall finger pointing about SDSU as a State school ignoring local sign ordinances, a lack of a hearing and approval process for the public, etc. I believe SDSU agreed to have the sign off after a certain time of night.
The sign tiff has been quiet the last few years, although the… Read More