
Is a Presidential candidate serious about CA? Show us the commitment ($$)…
It seems to me like one objective sign that candidates are serious about campaigning for California delegates would be what we will call, “resource allocation” – which is to say, if you want to get votes in California, you have to go get them.
Since we are more focused on the GOP primary here in California, I will ask an open question. At what stage should we see resources being visibily committed by a campaign before we can assume they are not serious about competing for our boatload of delegates?
Resource Test #1 – Absentee Voting in California Starts Around Now. Are candidates sending mail to Republican absentee voters? What about a chase program? Do they have enough volunteers to make follow up calls?
Resource Test #2 – Television and Radio Advertising as well as Mail Pieces California’s a big state. It is very expensive to advertise here if you look at it as one big buy. But it isn’t. We are really a group of media markets, and presidential contenders don’t need to go for the whole thing.
It seems to me that Mitt Romney has, more or less, bottomless… Read More