Posted by Jon Fleischman at 12:00 am on Jan 04, 2008 Comments Off on Is a Presidential candidate serious about CA? Show us the commitment ($$)…
It seems to me like one objective sign that candidates are
serious about campaigning for California delegates would be what we
will call, “resource allocation” – which is to say, if you want to
get votes in California, you have to go get them.
Since we are more focused on the GOP primary here in California,
I will ask an open question. At what stage should we see
resources being visibily committed by a campaign before we can
assume they are not serious about competing for our boatload of
delegates?
Resource Test #1 – Absentee Voting in California
Starts Around Now.
Are candidates sending mail to Republican absentee voters?
What about a chase program? Do they have enough volunteers to
make follow up calls?
Resource Test #2 – Television and Radio Advertising
as well as Mail Pieces
California’s a big state. It is very expensive to advertise
here if you look at it as one big buy. But it isn’t. We are
really a group of media markets, and presidential contenders don’t
need to go for the whole thing.
It seems to me that Mitt Romney has, more or less,
bottomless… Read More