Big congratulations to Sacto based political consultant Tab Berg for his win with retired Marine Colonel/Town of Yucca Valley Mayor Paul Cook in the GOP Primary for the 65th AD.
I was Cook’s pollster and have been proud to work for Col. Cook–a true American Hero.
A funny piece of full disclosure–before signing on to do the polling for Cook I had made a financial contribution to one of Cook’s opponents–Jim Ayres. It was at the urging of a friend, I had never met San Jacinto Councilman Ayres.
So while I am confident my polling was good and accurate and helped Tab develop strategy and targeting, I guess you could say Cook won despite me.
Note: I disclosed my contribution to the Cook campaign before being hired and we agreed it didn’t make a difference and it didn’t.
June 13th, 2006 at 12:00 am
Huge PROPS to Adam — his polling was absolutely SPOT ON and helped us craft a message and define targets for Cook’s “underdog” victory! When everyone said Paul cooundlt win, and later when else’s numbers were off, Adam’s efforts and accuracy helped propel Cook to Victory!
Hat’s off to Probolsky Research for being the only one to get this right!
-TAB
June 14th, 2006 at 12:00 am
At the risk of possibly violating protocol or some unwritten political rules, would either of you care to share any specific revelations that resulted from Probolsky’s work?
Someone I spoke to on the day before the election told me that there was no way in hell that they would be voting for Salas. I was interested in understanding why and upon my query, he told me that he had seen the Ayres mailers slamming Salas. His was turned off by her ties to Baca and so forth.
However, the most interesting thing was what he told me next. He said that although he would never vote for Salas, he was also tired of Ayres. I found it sort of odd that on one hand, he would essentially “buy-in” to Ayre’s anti-Salas pieces (while almost thankful for the information) and at the same time convey a distancing of himself from the messenger who provided the message that he in fact heeded and utilized in his decision making process.
I don’t live in the district, but I understand the mail volume was intense. FWIW, he and his wife do not have a landline and instead use their cellphones, so I don’t believe they were subjected to any automated phone calls.