August 12, is the deadline for officials to approve local measures for the November ballot. Consultants — usually paid by firms that expect to do business with the school district once a new bond is approved — advise local education officials not to publicize the bond election to the entire community, but to target only their supporters. This means running a stealth campaign, communicating only with administrators, the local teachers union, the PTA, and parents who have children in school. Part of this strategy is waiting until the last possible minute to approve the new bond measure, giving potential opponents less time to organize and respond.
Once a bond measure is approved, critics may have no more than a week to submit an argument in opposition. And this time line is critical because the number one tool for defeating a bond measure is the argument against that will appear in the ballot pamphlet.
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