Today we publish an interview we conducted yesterday with political strategist Arnold Steinberg. He has served as a campaign strategist and adviser for countless campaigns. He has created hundreds of campaign advertising materials for print, television and radio media and conducted more than 1800 polling and focus group projects. The author of two graduate textbooks on campaign management and media, Steinberg is a court-recognized expert witness who has testified repeatedly on public opinion and attitudinal formation, demographics and voting patterns, media and advertising, and elections and ballot issues, and other aspects of political campaigns. He has been on several foundation boards as well as Federal boards in the Reagan and Bush Administrations. He also served on the California Coastal Commission. He also represented the United States on diplomatic and military delegations to countries in the Mideast, Asia, Europe and South America.
The Interview…
FLEISCHMAN (JF): Arnie, thanks for agreeing to participate in yet another interview with the FlashReport. We received such positive feedback from your last interviews, so I am really excited to dig right in…
I recently saw Gov. Mike Huckabee on his show reference Clinton’s stewardship of a good economy, during an interview with actor Jon Voight, who was sharply critical of Obama but didn’t really challenge Huckabee’s characterization of Clinton. What’s going on with that?
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April 20th, 2010 at 12:00 am
Thanks for the in-depth talk with Arnie Steinberg. For those who have never
met him, you are hearing his authentic voice in these answers. This is the
straight-forward way he thinks and analyzes.
The gradual decline of print media is a glacial process and very slow-moving.
As Arnie points out, however, it is alerady changing the election process,
especially at the statewide level.
April 20th, 2010 at 12:00 am
Steinberg is excellent as an analyst but his loyalty is to his numbers and data, not to the needs of his client.
Speaking from personal experience with him, when it was time to develop a winning strategy for handling spurious campaign charges developed by a liberal newspaper, Steinberg was no counter-pointer. Instead of aggressively searching for possible winning solutions, he spent phone time seemingly joining my opponent on those factually peanut charges.
What a let-down Steinberg was to our consultant and to me.