For the past two months, there has largely been a one-sided conversation with California voters about the same-sex marriage issue. Opponents of Proposition 8 have spent $5 million on an 8 week media buy airing an issue ad designed to create public support for gay marriage. They got the AG to rewrite the official summary of the measure. And last week they began spending millions on their official campaign ads.
Today, voters begin to hear the rest of the story.
You’ve heard from the other side that gay marriage is only about the rights of gay couples and the entire issue should be viewed from the perspective of these gay couples. The purpose of this ad is to educate voters that redefining marriage for all of society has broad consequences for all Californians. It is powerful, provocative and likely to be highly effective. California, meet San Francisco Mayor Gavin Newsom!