My friend Floyd Brown (of Willie Horton ad fame) and I have established an independent expenditure committee that will be involved in California and nationally in the presidential election. The name of the group is National Campaign Fund. We hired Adam Geller, a noted nationwide pollster based in Princeton, New Jersey, through my firm Landslide Communications, to conduct a statewide poll of voter attitudes towards the presidential candidates in California, as a start to our activities. A power point presentation on the poll results is attached.
The poll was conducted February 26-27 and has a 4.38 % margin of confidence.
The poll includes a lot of detail on issues, but herein I am including just the report on perceptions of candidates.
According to our poll as of the end of February, in California, Hillary Clinton has a 55/42 favorable to unfavorable ratio; Obama 64/31; and McCain 50/41.
In matchups, Hillary beats McCain 50/40; Obama beats McCain 51/36.
The message that works best against Obama in California is taxes. After the push questions, Obama’s lead over McCain is cut by a third – 5 points. The poll suggests that there are a number of messages that could be used if Obama is the Democrat nominee, to make California more competitive for McCain.
The message that appears to work best against Hillary is her health care proposal. But after the push questions, the margins do not change between her and McCain.
There is a lot more to this poll and for those political junkies out there, please download it and enjoy!
March 13th, 2008 at 12:00 am
Thanks for sharing.
This is great information. It looks like our Party has its work cut out for it.
I would love to see an in-depth survey of what messages would work to improve Republican brand appeal.