With shiny expensive TV production values, slick mail and award winning ads are the norm for first class political consultants. But sometimes you can move public opinion with simple ideas. JohnsonClark’s Trojan Horse is making a publicity killing. This morning"s Capitol Morning Reports lead story features the Trojan Horse ‘truth hour" press conference in front of the state building in San Jose—opposing the dying Prop 93 term limits expansion.
Who would figure that such a simple, old school idea, having Brandon Powers tow the giant Trojan Horse around the state to stage press conferences in 30 media markets would be so effective ?
Score one for the most cost efficient campaign tactic this political season.