I guess old Barry Jantz was right I missed a day of reporting on mail (Thursday) because I was on the road. Nothing came Thursday. Today though a large 12" x 12"  1 fold ‘Yes on Props 94-97’ arrived from their committee for my wife. 

It was a really good looking piece. We both gave it an A for how it looked. But the trick, really, that it came addressed to HER. Even though my wife is a female,  she is a conservative Republican. She read through the piece and right away said she didn’t like a bunch of the people, or who they represented, in the pull out quotes. She said it made her more likely to vote NO than YES. She gave it a D on targeting. Even though the piece was not addressed to me, I read it and read it first. I happen to know and like Lani Lutar from the San Diego Taxpayer’s Association so I pretty much ignored the other endorsements and was pretty content with my A vote until Valerie pointed out the mailer really was for her and for her it didn’t work. So I’ll run with her D for targeting.

This entry was posted on Friday, February 1st, 2008 at 12:00 am and is filed under Blog Posts.