Only one political mailer in the box today — a mailer from the California Republican Party: Yes on 94 through 97. Proposition 93 isn’t mentioned. Features a letter by Republican State Senator Tom McClintock. Looks to me like a JohnsonClark piece… but if I’m wrong feel free to point it out.
Comment from Valerie ‘I liked it – I haven’t been able to figure out what the 94 through 97 were all about or how to vote. Having McClintock on the piece make it clear.’ She gave it a MAILER B. I thought it was clear and clean too: MAILER A-. I graded it up from a B+ because I asked myself what I would have done different and couldn’t think of anything except to use a picture of CRP Chairman Ron Nehring in an ascot instead of a tie.
Again, to make clear, we consider a C the average mail piece or slate mailer. There has been some pretty good work this time around.