Political consultants get more clever each and every election cycle. And, of course, what consultants wouldn’t want to latch onto the issue of global warming since based on the latest PPIC poll, most people have been ill-informed and are alarmed at the alleged impact that mankind has on the earth’s temperature.
Anyways, the folks over at non-profit group EdVoice clearly have a favorite choice in the dust-up in 
the Democrat primary to succeed Sheila Kuehl, and came up with the most outlandish piece of mail I have seen yet to get the face of their candidate, Fran Pavley, in front of likely voters. (See a .pdf of the mail piece here.) These are the same voters who will get a chance to vote for Pavley (pictured to the right) in her official primary this coming June — and at the same time, make all of the eco-nuts in Santa Monica oh-so excited…
EdVoice consultants have dreamt up a “carbon free voting” scheme as described in a Los Angeles Times story. The $70,000 direct mail campaign by EdVoice purports to be saving the planet by encouraging Los Angeles residents to vote by mail rather than drive to the polls on election day. And – I’m not making this up – EdVoice claims that the 
mail piece is printed with soy ink on paper from well-managed forests. Thus, supposedly conscientious LA voters can eliminate their carbon footprint by simply casting an absentee ballot in the June 2008 election.
**There is more – click the link**