To the San Diego-based Republican organization that sent out its electronic newsletter this morning…get a clue.  As much as some folks would like to think that the world revolves around politics 100% of the time, there are more than a few people in San Diego County today that would say differently.  

There are reports that 250,000 county residents are currently evacuated due to the fires.  This may turn into the worst such disaster in State history, even more devastating than the Cedar Fire of four years ago.  I haven’t talked to anyone this morning that hasn’t been impacted in some way, via family, friends or directly.

But, in politics the show must go on, apparently, so instead of thinking about the ramifications of sending out an electronic communications on a day when most have other things on their minds — which could be viewed as petty, or even oblivious to the firestorm going on around — let’s just do it anyway.

Perhaps next time, take a breath and hold off for a few days.  Or, since you are a political organization and people are anticipating political information, maybe find a way to include a message of support for those impacted, how to donate to the Red Cross, anything would be nice.  

If you want a lesson on how to go about it — when readers are expecting politics but you can’t ignore the reality of the most important thing going on right then — please read Jon Fleischman’s morning commentary.

This entry was posted on Monday, October 22nd, 2007 at 12:00 am and is filed under Blog Posts.