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Jon Fleischman

Today’s Commentary: The Sacramento Bee – Will they lead the way towards pay-to-read political coverage on the net?

If you can hear the thunder in the background, it is the sound of the Sacramento Bee attempting to change the current paradigm of how major newspapers deal with politics and the internet. 

The Bee was on the front end of internet blogging, providing a forum and support for columnist Dan Weintraub as he attempted to pull together the first real blog on California politics with no road map to follow.  From our end of things, how would it look?  How often would he write?  What would be the kinds of things he would write about?  From the ‘back side’ — how do you integrate the real-time efforts of a blog with the idea that editors like to review what goes up on the website?  Anyways, Dan plowed through all of the challenges, and the Sacramento Bee lead what has been large cadre of journalists who now blog for their newspapers, radio stations, and even some television stations.

Now, of course, with trends showing that all print newspapers are declining in circulation as more and more readers look to the internet to get their news (blogs, podcasts, websites and more) — the Sacramento Bee is now looking to see how they can make their web-based reporting more…profitable.

**There is more – click the link**

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2 Responses to “Today’s Commentary: The Sacramento Bee – Will they lead the way towards pay-to-read political coverage on the net?”

  1. williambradley@earthlink.net Says:

    Well, I’ve obviously been studying this stuff and a high dollar service is decidedly not the future of cyber political coverage and analysis.

    The Bee’s effort is geared to an institutional audience only, which will also look to low/no-cost/high-speed services.

  2. gab200176@yahoo.com Says:

    Jim Silva has no credibility talking about reducing government. This is the same Jim Silva that sided with unions here in OC to spike pension benefits that are like a ticking time bomb. Say one thing and do another. There seems to be a lot of these type of Republicans lately.