Slate meister Brian Park has launched a new slate: National Guard Association of California PAC Voter Guide.
It’s a good idea and that is saying a lot from me. I have opined in the past that slates are a form of legalized extortion–if you don’t buy from them, they will just sell the spot to your opponent, maybe even for less just to mess with you.
There are some stand-up slate makers like Tim Carey, Scott Hart and Tom Kaptain. But some others are pretty shady characters. The utility of slates are big in countywide races and they are pretty much the only play for Board of Equalization campaigns. However, down ticket candidates like city council candidates often get lost in the mix.
This new National Guard slate is a good idea and will stand out in the slate world that relies heavily on old-school campaign style mail that often amounts to nothing more substantive than a picture of an American flag or a red white and blue donkey.
Fellow FR contributor Tom Ross posted last week on slates. Link to his post for a link to a list of CA slates his firm has compiled.
[Publisher’s note: You can access Cal-Races Guide to Slates under the RESOURCES menu above – Flash]