Bustamante cancels TV spots as campaign implodes…
What is that sound? It is the sound of implosion.
There is no surer sign of a campaign that is in dire straights than when you start having to cancel your television media buys. With the extremely impacted general election, reserved television space is a much sought after commodity. The fact that the Cruz Bustamante for Insurance Commissioner campaign is now starting to ‘release’ rather than purchase huge chucks of time they had reserved on major stations around the state is terrible news for Bustamante and will only further depress any future ability to raise campaign funds. With just a little bit of ‘elbow grease’ research, the FlashReport can tell you that some of his media spot cancellations look like this: SACRAMENTO MARKET He’s cancelled ALL of his spots on KMAX, KOVR, KTXL, KXTV, and the week of 10/23 on KCRA.
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